Naomi Vettath
UX Designer + Creative Lead
Designer of Systems, Stories & Screens.
Artist. Illustrator. Storyteller. DIY Crafter.
Trail finder. Mt. Rainier obsessed.
My background is in designing buildings. Now I design experiences.
The foundation is the same: start with human needs, respect the constraints, and build with purpose. Every wireframe is a floor plan, every user flow is a circulation path, and every interface is a space where people live and work and dream.
Architecture shaped how I approach every problem - systematically, spatially, human-first. Now I use that approach to build digital worlds.
A swimming pool, a fish tank, and my journey to UX
For me, design is about uncovering the 'why.'
During my architecture career, I learned the power of asking the right questions. Once, a client insisted on a swimming pool. But after digging deeper, I discovered he didn’t want to swim; he just loved water. What he truly wanted was a fish tank.
This approach of uncovering the real need, not just the stated one, is what drew me to UX. Like architecture, UX is about creating spaces - digital or physical - that are functional, intentional, and deeply personal.
By understanding the 'why,' I craft designs that resonate with users and align with business goals.